JA JA JA – A Nordic Affair

JA JA JA is an exciting new monthly club night in London showcasing the best emerging talent from the Nordic countries: Denmark, Finland, Iceland, Norway and Sweden. The night aims to provide a strong independent platform where new ‘export ready’ artists across multiple genres are able to showcase their music to key British music industry professionals, media, tastemakers and punters alike. The central London venue will be The Lexington, with a launch party spread across both floors on November 19th featuring performances by bands selected from a shortlist by Huw Stephens of BBC Radio 1 Introducing. A lineup announcement for the launch party, and more information on each act, will follow soon.

Background

The Nordic region has a long tradition of punching way above its weight on the international music scene. For decades they have been fostering a wealth of innovative music talent to great international recognition and acclaim. JA JA JA aims to draw attention to this hotbed of talent on a monthly basis.The high concentration of industry professionals and international media in London makes it an ideal location.

Each night will feature specially invited British curators who will program the final line-up. Artist submissions from the various Nordic countries will be reviewed by the respective export offices, who will produce a shortlist based on ‘export readiness’. The guest curator will then select his favourite 3 artists for the night.

Promotion

The night will be promoted at The Lexington by Matty of White Heat fame, with publicity and marketing by Charm Factory. A website is about to be announced by The Creative Corporation. Individual managers & industry professionals working with participating artists will be the point of contact for those with further interest - details will be available on the JA JA JA site.

JA JA JA is an initiative supported by the Nordic Export Offices (NOMEX) represented by; Export Music Sweden, Music Export Denmark, Music Export Finland, Icelandic Music Export and Music Export Norway.

Applications: www.sonicbids.com/jajaja