NOMEX (Nordic Music Export) offers a one-day masterclass in digital music marketing in collaboration with Music Ally in London (www.musically.com). The masterclass will take place at Exchange Court in London on May 11th and is part of the NOMEX educational programme. The course registration is 350 GBP, which includes a 30% discount from the normal price.
The course is designed for marketing pracitioners in music and will be followed by an optional networking night where participants can meet likeminded professionals in London. It is suitable for those who already have some experience in marketing and work within management, record labels, publishing companies and other music entities.
Agenda draft:
- Introductions and objectives setting
- Warm up exercise: Digital jargon-buster session looking at some of most common digital marketing terminology
- Managing the Fanbase Part One: building your website at little to no cost and how to manage your fanbase (tools and services)
- How-to guides: an overview of how to get the most out of Google, Facebook and Twitter
- Managing the Fanbase Part Two: the basic principles of CRM and an overview of how to get the most out of email, mailing and Customer Relationship Management (CRM) tools
- Inspirational campaigns from music and beyond
- Q&A
The course has a limit of participants. For more information and to register contact kamilla@icelandmusic.is.
