Expand your NETWORK through unique opportunities

One of the goals of the project is to expand the industry professionals’ Nordic network and increase encounters between Finnish and their Nordic counterparts. The project also aims to increase marketing investment in Finnish product launches in the Nordic territory.

• Nordic Professional and Media Visiting Programme
  If you are a music business professional operating in the Nordic territory and interested in introducing Finnish music to your market, this is your chance to visit Finland and find the connections you need.
  
  If you are a journalist representing a Nordic medium and interested in Finnish music, this programme will take you to Finnish music festivals to get a taste of what Finland has to offer.

• Showcase and Industry Events
  MOI! Sounds from Suomi presents Finnish artists and music industry players at Nordic music industry events. Take the trip to by:Larm (Oslo), SPOT (Århus) or Music & Media Finland (Tampere) and check out the most promising bands – the Finnish acts will offer a musical ride not to be missed!
  
  More info: www.musex.fi/en/events

• Personal Matchmaking
  We like to connect people. If there’s a Finnish contact you’re missing or if you’re just purely interested in working with Finnish artists, seek no further. We can help.

Make the most out of LIVE SHOWS & TOURS

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There’s no music business without the live scene. MOI! Sounds from Suomi aims to increase the number of tours by Finnish artists in the Nordic countries as well as bookings at Nordic festivals and concert venues. All rights reserved.

With the help of tour and marketing support and the co-operation with local partners, Finnish acts are able to introduce themselves to the Nordic market efficiently.

• Nordic Tour Support Programme
  The Nordic Tour Support Programme grants export subsidy for tours by Finnish artists in one or more Nordic countries, excluding Finland. It is a strategic tool and an investment in improving artists’ competence on the target market. Tours are designed and realised in cooperation with local partners. If you think you might be a potential partner, please contact us.

• Increasing Exposure of Touring Artists in the Nordic Market
  We help Finnish artists gain visibility for their gigs in the Nordic countries. Through our connections the word is spread to professional network and media, so don’t hesitate to turn to us if you’re in need of extra boost for a Finnish artist you’re working with.

NORDIC TOUR SUPPORT Partnership Programme

The Nordic Tour Support Partnership Programme grants export subsidy for tours by Finnish artists taking place in 1 to 4 Nordic countries (excluding Finland). The Nordic Tour Support is a strategic tool and investment in the improvement of artists’ competence on the target market. Tours are designed and realised in cooperation with local partners.

The artists participating in the Nordic Tour Support programme may apply for tour marketing communications funding from the Nordic Promotion Start funds. However, applications shall always be submitted individually in accordance with the instructions of the programme, and applying for one form of funding shall not guarantee a positive decision regarding another form of funding.

The general terms and conditions as well as the following programme-specific terms and conditions apply

• The tour shall comprise a minimum of 3 performances in the Nordic countries (excluding Finland). The performances need not take place on consecutive dates, but it must be possible to view all performances as belonging to a single tour. The tour may be a part of a larger tour. In deciding on the granting of the subsidy, the touring plan and budget pertaining to Nordic countries will be noted.
• The tour shall relate to an existing publication, or one to be released shortly, or other clear promotion concept on the target market.
• The tour has been, or will be, realised between 1 January 2011 and 31 December 2011.

Grant decision criteria

• The significance of the tour to the artist’s career
• The significance of the tour to the applicant’s internationalisation
• The professionalism of the applicant’s business activities
• Target market expertise use
• The quality of partners
• Market research and demand on the target market
• The potential to realise the planned tour
• The goals and indicators of the planned tour

Applying

The application period for Nordic Tour Support is between 10 June 2011 and 30 November.

Companies attending Nordic Tour Support Partnership Programme

• Fonal Records | Tomutonttu, Es ja Jarse
• Kieku Music Management Ay | K-X-P
• Live Nation Finland Oy | Black Magic Six
• Mesakumm | Mesak, DJ Zuzu
• Nem-Booking Oy | Them Bird Things
• Petteri Turtiainen | V.C., Spartan Lover
• PutkiMusic Productions | Pekka Pylkkänen & NY Connection
• Sound of Finland Oy | Honey B & T-Bones

Increase exposure with PROMOTION & MARKETING tools

• New Nordic Contacts and Communication Opportunities
  We are constantly looking for new contacts within the Nordic region, be it music-business shakers and makers, marketing professionals or media. We are also interested in any business news and leads within the Nordic markets. You can communicate these opportunities through our marketing channels to the entire Finnish music industry. Don’t hesitate to contact us!

• Nordic Promotion Start
  The Nordic Promotion programme helps Finnish companies increase their marketing investments in product launches on Nordic markets, while also making the marketing more effective. In other words, Finnish companies and their partners in the Nordic market can benefit from the programme through subsidised marketing and promotion.

• Nordic Export Strategy Programme
  The Nordic Export Strategy Programme grants export subsidies to companies in the Finnish music business to create and execute a systematic Nordic export strategy. The supported venture may be company, artist or product-specific. Local Nordic partners are key players in the development and implementation of the strategies.
   

NORDIC PROMOTION START Partnership Programme

The Nordic Promotion Start Partnership Programme grants export subsidy to those in the Finnish music business for their entry-into-market phase, product-specific marketing communications projects targeting the Nordic countries that aim at high product visibility as well as increasing product demand and sales.

Who can apply?

• The applicant shall be a company/association/foundation/sole trader registered in Finland.
• The applicant’s export product shall be Finnish (Key Flag criteria apply).
• For the entire duration of the project (when submitting the application, when export begins, when reporting), the applicant shall be registered in the Register of Companies and the Prepayment Register, and the company shall have no outstanding tax liabilities.
• The applicants shall commit to submitting accurate information on themselves and the export venture. Ultimately, each participating company shall be responsible for meeting the requirements for subsidy eligibility (Act on Discretionary Government Transfers 688/2001, Section 10). If the applicant is granted export subsidy, the applicant shall report on the execution and outcome of the project as instructed by the set date. During the project, the applicant shall also collect the materials needed to compile the said report. Music Export Finland shall have the right to audit the accounts of the grantee to an extent it sees fit, in case there is reason to doubt the validity of the information given in the application. Should any fraudulent activity be detected, all costs arising from the audit shall be borne by the grantee. If the applicant has been granted export subsidy based on fraudulent information, the grant may be withdrawn/recovered in part or in full.
• The applicant shall report on the execution and outcome of the project as instructed by the set date. During the project, the applicant shall also collect the materials needed to compile the said report.
• Of total financing, internal financing shall be at least 35% for small companies, at least 50% for medium-sized companies and at least 75% for large companies.
• Partnership programme financing shall be granted on condition that the flagship project is visible in all the marketing communications of the subsidised export venture.

The general terms and conditions as well as the following programme-specific  terms and conditions also apply

• Product launch shall be grounded on a clear promotion concept on the target market.
• Product launch has been, or will be, realised between 1 August 2011 and 31 December 2011.

Grant decision criteria

• The significance of the music product to the applicant’s internationalisation
• The professionalism of the applicant’s business activities
• The potential to realise the planned marketing communications project
• The goals and indicators of the planned marketing communications project
• Target market expertise use

Applying

The application period for Nordic Export Strategy is between 10 June 2011 and 30 November.

NORDIC EXPORT STRATEGY Partnership Programme

The Nordic Export Strategy Partnership Programme grants export subsidy to those in the Finnish music business to draw up and implement a systematic Nordic export strategy. The venture may be company, artist, person or product-specific.

The general terms and conditions as well as the following programme-specific terms and conditions apply

• The actions concerning the application for Nordic Export Strategy funding have been, or will be, realised between 1 September 2010 and 31 July 2011.

Grant decision criteria

• The significance of the strategy to the company’s internationalisation
• The professionalism of the applicant’s business activities
• Long-term work on the target market and for the product
• The potential to realise the plan
• Target market expertise use
• The quality of partners
• Market research and demand on the target market
• The potential to realise the project
• Project goals and indicators

Companies attending Nordic Export Strategy Partnership Programme

• Aito Records Oy
• Blosari Kustannus Edition Ay
• B Publishing Oy
• Elements Music Oy
• Fullsteam Records Oy
• GAEA Oy
• Hype Productions Oy
• Ihode Management Oy
• Live Nation Finland Oy
• Pore Oy
• SecuryCast Oy

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