Organized in co-operation with Music Export Finland and TAG Strategic, Music & Media Finland conference presents Music & Media Innovation Forum – a dedicated program for digital enterprises and professionals looking to vest in the digital business of music. Music & Media Innovation Forum embodies two key components; TAG Strategic Salon and Match Point - a pitching competition and networking platform targeted at innovative companies from the Nordic countries, Baltic states and Russia, looking to enter or boost their profile in the digital music business.

With the likes of Beggars-founder Martin Mills and the legendary Harvey Goldsmith contributing, this year’s Music & Media Finland conference is already starting to look like something to write home about.

The games industry is bigger than Hollywood; and smartphone gamers spend more time playing games, and more money, than they do on music. If the monthly active users of Zynga’s CityVille were native to a real country, then its population would actually be bigger than the whole of the UK. But how do you get your music into this potentially lucrative space? We caught up with four experts.

Music & Media Finland conference, together with Music Export Finland and A&R Worldwide, are proud to present the Music & Media Synch Summit. The international one-day program offers an insight to music synchronization and provides the participants with an exceptional opportunity to connect with some of the most influential music supervisors in the world.

Martin Mills, one of the most profound figures of today’s independent recording business joins Music & Media Finland as one of the conference’s speaker highlights. A special guest interview with Martin Mills honours his astounding career as a visionary forerunner and recording industry executive.

Music? There are just a few apps for that. The music industry is as enthusiastic about apps as brands and other creative industries, which can be both a good and bad thing. Good, because there’s some genuinely exciting experimentation going on in the music apps field. Bad, because inevitably, the hype will fuel some projects that fall a long way short of delivering a return on their investment. We have been covering the music apps space for nearly three years now, and have noticed a clear uptick in the number of innovative apps being released in 2011.

Jori Hulkkonen is from Kemi. That is very, very far from anywhere. And 712 km from Helsinki. Somehow he managed to pick up the house music bug over there, far, far away from everywhere and went on to have one of the longest and most varied international careers of any recent Finnish musician, as a DJ and producer.

Harvey Goldsmith, one of the world’s most eminent concert promoters, is the first in line of world-class music industry visionaries announced to speak at Music & Media Finland conference.

Last month, Sony Music Netherlands hired New Music Labs, a Netherlands based digital marketing company to create an online buzz for the Foo Fighters new album, “Wasting Light”. They also partnered their campaign with Dutch radio station 3FM. The aim was to “reach fans in the Netherlands with a fun and cool campaign”. New Music Labs and Sony both wanted the campaign to heavily involve fans to participate in the album launch.

The Finnish representation also includes several companies and media representatives.