Dear Friend,
Finnish music is doing better than ever on international markets. According to music export research, royalties from abroad received by Finnish artists have grown steadily throughout the 2000s. Royalties paid to Finland have grown once again, by 28 per cent on last year, and Finnish artists are attracting audiences of millions of fans – at live performances, as record buyers, and in social networks.
What do we at Music Export Finland do to help give Finnish music sector professionals a chance to offer clients the expertise, networks and resources needed for internationalization?
Music Export Finland’s operations in 2008 spanned 238 companies and actors in the music sector. An even hundred companies took part in our joint projects, 29 actors in the trade applied for sparring sessions in our refineries, and more than 150 companies benefited from our marketing and publicity campaigns. In total, our operations covered some 270 artists and creators.
In the autumn, Music Export Finland chalked up five years as a broad-based export organization representing the entire field of Finnish music exports. Prior to that, we worked as an export ring for 12 companies and organizations. Music Export Finland’s operations are thus of school age: We are starting to learn to read and do sums, even to learn from our mistakes and to analyse our own actions.
Music Export Finland’s operations are, in fact, undergoing a significant transformation. We are upgrading our services to assist various popular music genres more effectively, and as broadly as possible, and to offer tools for promoting exports, both for those just starting to export and for successful, expanding companies that already have music-export experience. Read more about our range of services on this website.
I feel utterly privileged to be working with such a great team at such an exciting time. As a taxi driver enthused to me: “You know, I am convinced that music can be Finland’s next Nokia.” You know, I agree. The exquisite berries of the North have now ripened – and you are all welcome to pick the juiciest ones for yourselves.
Helsinki, December 14, 2009
With best wishes,
Paulina Ahokas
Director
