Promising Finnish Foursome at SPOT Festival

The Finnish representation also includes several companies and media representatives.

French Films(GAEA Records), K-X-P (Kieku Music Management/Kaiku Studios), Neufvoin (GAEA Records) and Siinai (Kieku Music Management/Kaiku Studios) are appearing at SPOT in Aarhus, Denmark (May 27–28, 2011) this year. Festivals are seen as Nordic artists’ springboard to international markets and the expectations are high this time, too. The critically acclaimed Finnish showcase bands are looking for their final international breakthrough.

The Finnish music industry professionals taking part at SPOT lookfor building new partnerships within various sectors of the business. “For example, music synchronization is a growing part of our business and we also try to use it to increase our artists’ recognition. We believe our bands will advance their internationalization strategies by appearing at the event,” says Lasse Hytönen of GAEA Records. “We are seeking Nordic business partners for our artists, and SPOT is the best place for that, since the key players in the sector are there,” says Jussi Hautala, Creative Manager at management agencyFresh Tunes Finland. Paradise Oskar, who represented Finland in the Eurovision Song Contest, is not appearing in person, but partners in collaboration are also being sought for him via the event’s music business professional programme. “We are looking forward to meet managers, promoters and other players on the Nordic music market,” Manager Hanna-Leena Ehn adds.

Each year, more than 1000 international music-trade professionals and media representatives attend SPOT and names that have risen to worldwide prominence from this showcase festival over the years include Mew from Denmark, Sigúr Rós from Iceland, and Håkan Hellström from Sweden, among others. SPOT is one of a series of events in Music Export Finland’s flagship project, MOI! Sounds from Suomi, which aims to promote the signing of contracts between the Finnish artists appearing at the event and buyers, to get the artists widespread attention in the music media, and hence to increase Finnish music’s market share in the Nordic countries.

Music Export Finland’s partners in collaboration at SPOT are the Embassy of Finland in Denmark and the Finnish Institute in Denmark.

- Finnish artists and companies at SPOT: www.musex.fi/en/event/spot-festival-2011

Further information
Music Export Finland
Ms. Jannika Joutsenniemi
Project Manager | Nordic Territory
Email: jannika@musex.fi | Tel. +46 76 7744 140
www.musex.fi/moi | www.facebook.com/soundsfromsuomi

Music Export Finland’s MOI! Sounds from Suomi flagship project for 2010–2011 focuses on the Nordic territory. The goal is to boost networking between Finnish music industry professionals and their colleagues in the other Nordic countries, promote Finnish music to the Nordic media, facilitate touring by Finnish artists in the Nordic countries and assist Finnish companies in creating and carrying out music export strategies for the Nordic territory.